Make Grand Café a visually iconic brand
This was a YCN Brief, in which UCC Coffee asked students to rebrand Grand Café to make them a visually iconic brand. By researching current companies I managed to create a brand that can pride itself on its ethic and has a strong visual impact.
The fingerprint was used to give the product personality whilst advertising the good that the product does around the world. The website was then used to promote the farmers stories in order to promote the Grand Café’s eco status.